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Premier staff reach new heights

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Six of Premier’s staff recently took to the mountains to complete the first in a series of outdoor challenges. Yr Wyddfa (Snowdon) is the highest mountain in Wales, standing an incredible 1085 metres tall (3560 feet).


Dean Tustin, Lee Woodford, Kirk Stevens, Cedric Picardo, Andy Whiteside and John Vickers set off from Premier’s head office in Minworth, on Saturday 30 April at 5 am to climb to the summit of Snowdon, whilst in the process raising awareness for the Young Explorers campaign.


Dean commented, ‘It all started on our lunch break. We had been going out for a walk every lunchtime and decided that we wanted to challenge ourselves a bit more. For many of us, climbing Snowdon had always been an ambition.’



Starting at Pen y Pass, the intrepid team made its ascent via the infamous Pyg Track, considered the most rugged and challenging route to the summit. The group made its way along the track, winding up to Bwlch y Moch, treating them all to a glimpse of Llyn Llydaw and its iconic causeway. The team eventually joined the Miners’ Track and up towards Llanberis Path, before pushing on to the summit.


Dean continued, ‘We are a group of mixed ages and fitness levels but we helped each other to battle on and reach the top of Snowdon together. The views were stunning, as was the drink afterwards! Naturally, we have started planning our next challenge.’


The group took the opportunity to raise awareness of Premier’s Young Explorer promotion. The campaign is aimed at helping The Outdoor Guide Foundation’s Waterproof and Wellies Project for primary school children – coinciding with Premier’s launch of the Explorer range of papers, by the Navigator Company. The objective of this project is to see children from all backgrounds getting outside and enjoying the natural wonders that are all around them and enabling them to learn about and enjoy the outdoors; the project is supported by CBeebies television presenter Gemma Hunt.



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