Premium litho printed packaging for Corrigan’s Original
Packaging Solutions
When Corrigan’s Original approached Saxon Packaging for its latest product packaging, litho was the way forward.
Corrigan’s Original comes from humble beginnings, after its founder, Howard Corrigan, launched the brand from a kitchen in 2018. He and his team wanted to bring an exciting new drinks product into the market, and their vision was a family friendly soft drink, developed from their previous experience in the wine industry.
They came up with a delicious soft drink product and needed the perfect packaging to launch the new product and showcase its originality and premium stance. The Corrigan’s Original team reached out to Saxon Packaging.
The brief was for two 12 x 250 ml can packs; the packaging needed to be strong and sturdy, whilst also being bright to stand out from the competition. The vision was drinks packaging which had an amazing shelf presence, showcased the fun brand perfectly, and also kept the products safe and secure inside. This was Corrigan’s Original first experience running a can packaging enquiry from start to finish, and Saxon was keen to make it a smooth and positive one.
The team suggested the use of an EB flute board for ultimate strength, while still being cost effective. The Corrigan’s Original team used its own design team for the artwork, which featured bright colours and bold botanical print illustrations. In order to make this beautiful design truly stand out, Saxon Packaging recommended a litho printing process and a matt laminate finish.
During the time of the order, Saxon Packaging encountered challenges faced by many other businesses still operating during the Covid-19 pandemic. Despite the strains, the company made every effort to reduce the impact on the client. Thankfully, with help from the planning and production teams, it managed to deliver Corrigan’s Original’s order safely and efficiently.
The finished litho drinks packaging solutions were an overwhelming success, and are now being used across wholesale, cash and carries, and in various retail stores around the country. Corrigan’s Original was delighted with the finished packaging, particularly the premium feel and branding made possible by litho printing. Corrigan’s Original products are now being rolled out in British Airways Lounges, The Langham Hotel Group, Oakman Inn, and the ETM Group.
‘Working closely with Corrigan’s Original was a great experience. Whilst the Covid-19 pandemic presented its challenges throughout, we were still able to produce two fantastic looking examples of litho printed drinks packaging. I am delighted to learn that both of these boxes have been a great success for Corrigan’s Original and look forward to continue to support the company as it continues to grow.’ said Sam Ball, internal sales co-ordinator at Saxon Packaging.
‘It was great working with Saxon Packaging. I found the team extremely helpful and professional despite the challenges we all faced during Covid-19. I am really pleased with the look and feel of the boxes and have had many great comments from customers and prospects. I look forward to working with the company in the future on the packaging for my new flavour, which is due in late May,’ said Howard Corrigan, co-founder and director of Corrigan’s Original.
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