PulPac, Future Materials Sweden and Yoik bring dry moulded fibre into the snus can segment

Packaging Solutions Green Solutions

PulPac, Future Materials Sweden and Yoik AB have announced the development of a dry moulded fibre snus can for Yoik’s Helwit brand, marking a significant step into the smokeless tobacco segment, a high volume packaging category traditionally dominated by plastic. Future Materials has also signed a license agreement with PulPac to commercialise dry moulded fibre products.

Since announcing their strategic collaboration, PulPac and Future Materials Sweden have explored this new market segment for dry moulded fibre packaging. Together with Yoik, the partners have developed a fibre based snus can concept designed to meet the demanding functional and commercial requirements of the category. Under the newly signed license agreement, Future Materials is licensed to industrialise and produce products based on PulPac’s dry moulded fibre technology.

Snus cans are handled frequently throughout the day and must combine dimensional accuracy, consistent fit and a premium feel. The concept has been engineered to withstand repeated opening and closing, protect the product and meet expectations on surface finish and tolerances, making it a strong proof point for fibre based packaging in a new segment.

High volume, rigid packaging formats with tight dimensional tolerances require consistent structural performance, characteristics aligned with the capabilities of dry moulded fibre technology.

The project is currently in a structured product validation phase. Performance testing and trials in Yoik’s filling line environment form part of the next development steps. As with any new packaging format entering a high volume category, further iterations and refinements are expected to ensure robustness, consistency and readiness for scale.

In parallel with product validation, the partners are actively planning the industrialisation and scale up strategy, including production planning and tooling optimisation to secure a smooth transition from validated concept to scalable manufacturing once testing milestones are achieved.

‘We have presented the concept to selected customers, and the response confirms clear market demand,’ said Morgan Svensson, founder of Future Materials Sweden. ‘Interest from both Swedish and US actors shows that the volume potential is substantial. From the outset, we have focused on building a commercially viable solution, and the cost position supports industrial adoption. Together with PulPac, our ambition is to scale this concept globally.’

Tobias Björneskog, co-founder of Yoik AB, said: ‘Packaging is a natural part of that mindset. Through Helwit Concept, we explore new formats and challenge established norms in our category. Developing a fibre based snus can together with PulPac and Future Materials is a continuation of that journey. It requires iteration and careful validation, but that is how meaningful progress is made.’

‘What is exciting about this project is how quickly we have moved from identifying a promising segment together with a brand to developing a new packaging concept,’ said Sanna Fager, chief commercial officer at PulPac. ‘At the same time, product development in a high volume category requires thorough validation and the willingness to refine details along the way. That is where this partnership really shows its strength. By combining technology, industrial expertise and brand insight, we can move from concept to scalable solution in a structured and efficient way.’