Print Solutions Wide Format Solutions
West Sussex based vehicle branding specialist PVL UK has revealed that its recent purchase of a new HP Latex 800W printer has allowed it to advance its carbon reduction strategy and offer a more sustainable service to customers.
Established in 1999 by CEO Nick Broom, PVL manufactures high visibility safety markings and corporate branding for emergency service and commercial fleets.
Having witnessed a large growth in its commercial fleet, wall graphics, window and glass manifestation requirements during 2023, due in part to several large contract wins, PVL took the decision to add another printer to its production set up. After looking at several options, the company identified that a Latex machine would be the most effective way to support continuing growth in these areas.
It opted for the HP Latex 800W printer, which also offers a white ink option, a useful tool that enables PVL to produce a wide range of graphics for both its commercial and emergency fleet clients.
In addition, the machine runs water based inks, which are much kinder to the environment than solvent, eco solvent and UV counterparts. Managing director Craig Berresford said that this was a major deciding factor when it came to investment, with the company seeking ways to become a more sustainable business.
‘The HP Latex 800W seemed to be the logical choice for us,’ Craig said. ‘It took up a similar footprint to our existing printers, operators were familiar with the operating system, and the HP Gen 4 inks have really advanced.
‘The whole environmental message of the machine was also a major seller to us and our carbon reduction plan. The environmental story is a good one that we can substantiate and track as part of our drive for net zero.’
‘We have put the machine’s capacity to support our fleet wrapping, manifestation and wall graphics side of the business,’ Craig added. ‘The new printer is comfortably doing the job of two of the other machines in the print department, opening at least 65% capacity in the area.
‘The extra capacity is really helping our sales team to be confident in offering quick turnaround work for our clients. The fitting team also love the way gassing out isn’t a problem with the work of the machine, speeding up our whole workflow.
‘In addition, Print OS is such a powerful tool it enables us to track jobs, costs, and benchmark performance.’
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