Roland DG signals new phase with global brand refresh

Print Solutions

Roland DG Corporation has announced the launch of a refreshed global brand message: Make Your Mark, along the introduction of several new hardware and software products.

The brand refresh, which will be rolled out through its business units around the world, marks a significant evolution for the company. It builds on more than four decades of engineering excellence and a reputation for reliability, while marking a strategic shift toward delivering complete solutions across multiple industries – combining advanced hardware, high performance supplies, intelligent software, and service. At its heart, ‘Make Your Mark’ speaks to people’s desire to create work that makes a positive impact for their business and the world around them, and the Roland DG technology that makes it possible.

An updated look and feel in the company’s new product and brand communications is designed to resonate with creators and producers across industries – from print professionals and manufacturers, to entrepreneurs and makers. More than just a visual evolution, the refresh supports its growth into new market segments, empowering users to turn ideas into reality, and ambition into meaningful impact. 

Stephen Davis, director of global marketing – brand and communications, said: ‘Make Your Mark is about recognising the pride people take in what they create. Our customers don’t just want tools that work. They want the confidence to put their name to the output, knowing it will stand the test of time. This refresh gives us a way to express the role Roland DG plays in helping people do exactly that.’

In-depth customer interviews and surveys of thousands of users around the world revealed that the company’s value extends well beyond product performance. Customers consistently spoke about confidence, longevity, and the pride that comes from producing their work. According to a recent Keypoint Intelligence study, 47% of new investments are triggered by diversification into new applications and customer driven demand.

This insight has shaped a comprehensive evolution of Roland DG’s visual and verbal identity. The new system places customers at the centre, supported by a richer, more expressive use of colour and imagery. Whilst also bringing greater consistency to the product brands. 

Kohei Tanabe, president at Roland DG Corporation, added: ‘From the beginning, Roland DG has existed to empower creativity and innovation. This new brand identity builds on that heritage whilst reflecting how we and the world around us have evolved. Make Your Mark is about enabling people to leave a positive impression – in their work, in their businesses, and in the world around them – and supporting them with the reliable solutions and partnership they need to do so.’

The global rollout includes the introduction of the Make Your Mark tagline, plus a refreshed brand voice and visuals, emphasising the colour, craft and distinction that the company’s technology makes possible.

The new identity will be introduced across digital channels, and brought to life in person at major international trade events, including the ISA Expo in Orlando from April 8 to 10 and FESPA in Barcelona from May 19 to 22, 2026.

Today also marks the first new product launch under the refreshed brand, as Roland DG announces the new TrueVis VG4 Series with TR3 inks, delivering refined image quality and smarter eco solvent print and cut production.