Print Solutions
High street greeting card retailer Scribbler has teamed up with Fujifilm to offer an instant greeting card kiosk, offering instantly printed greeting cards.
The new technology will hold over 1000 designs, allowing retailers to always have stock of the most popular designs and to offer an entire range within the footprint of a small kiosk.
New Scribbler content and designs can be uploaded onto the kiosk overnight, ready to sell to the next day. This innovative technology will therefore allow retailers to quickly respond to trends and seasons, removing the need for stock deliveries.
With its easy to use software, anyone using a kiosk will be able to find the perfect, high quality Scribbler card. This card will then be printed within the kiosk on specific 320 g/m2 heavyweight greeting card media, ensuring customers receive the same high quality that they come to expect from both brands.
Additionally, the small footprint of the kiosk, housing Fujifilm’s CX3240 printer, will save retail space and will also crucially reduce waste from overstocking. This will be a particular benefit during key retail seasons, like Christmas and Valentine’s Day, where stock can quickly become outdated.
With retail concessions and shop in shop areas gaining popularity, this kiosk offers retailers a unique proposition to significantly strengthen their greeting card proposition, or even enter into the market for the first time.
Chris Chater, head of commercial development at Fujifilm UK, commented: ‘With the introduction of the Scribbler/Fujifilm kiosks, not only will retailers be able to reduce footprint, stock holding and waste, but consumers will be able to choose and print the perfect card instantly. With thousands of designs and templates that can be updated and added to regularly, no customer will leave disappointed that they haven’t found the right card.’
Tom Procter, a member of Scribbler’s founding family and responsible for business development, commented: ‘We are hugely excited to be working with Fujifilm, as well as our partner designers to launch what is effectively, a Scribbler store in a self-service kiosk. The beauty of the kiosk is that it lends itself to be sited both within all types of traditional retailers as well as in all manner of other locations, from corporate offices to educational establishments, entertainment venues to travel hubs. The user experience and resultant product quality are fantastic. It feels really exciting to be innovating and taking greeting cards where they have never been before.’
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