Sign & Digital UK 2021 moved to May 2021 – with new Sunday opening!
Faversham House has announced that Sign & Digital UK 2021 (SDUK), due to take place at Birmingham’s NEC from 2 to 4 March 2021, has been moved to 16 to 18 May 2021.
Jenny Matthew, event director, said: ‘We have been in close contact with the NEC over the past few weeks and can confirm the show will now go ahead from 16 to18 May 2021, in hall 5. With the positive news of the vaccine rollout, and the government indicating a return to normality for the events industry by Easter, we felt a 10 week extension to our March dates would give us, and our exhibitors the time needed to deliver a safe and successful show.
‘In addition to planning for a Covid-safe exhibition, we have taken the opportunity to reimagine the traditional exhibition format. We have reviewed all aspects of exhibiting and have looked at how we can drive down costs for our exhibitors without compromising on quality, simplify the whole exhibition experience and ultimately deliver more value to our exhibitors and visitors. With an already packed floorplan we look forward to bringing more exhibitors on board, and welcoming the industry back, in May 2021.’