SMP welcomes new JICMAIL Essentials tool

Direct Mail Solutions

The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has welcomed the introduction of an innovative new tool from JICMAIL (the Joint Industry Committee for Mail).

JICMAIL, which delivers industry standard audience measurement data for advertising mail and door drops and provides a number of different training and data resources, has launched Essentials, a new entry level data tool, offering easy access to light touch data to support businesses in planning mail campaigns.

The tool is suitable for small to medium business users as well as new users looking to maximise the effectiveness of their direct mail, through the use of data.

Features of JICMAIL Essentials include the implementation of simple campaign metrics, top line cross media comparisons, samples of mail journeys of all types and the ability to set benchmarks in order to test and learn on the go.

Essentials is a first port of call for users and will provide immediate value, whilst also acting as a steppingstone to a larger suite of resources and services, such as JICMAIL Discovery.

Users can access this tool immediately, without the need for accreditation to access the data, and the accessibility and user friendly aspects of the tool have been well received by the SMP.

Phil Ricketts, wholesale commercial director at Royal Mail Marketreach and SMP board member, said: ‘JICMAIL has always been a crucial pillar of support for the mailing industry. The data it provides is market leading and has clearly shown to have a proven positive impact on customer communications across the sector.

‘The introduction of Essentials is another important step, as it creates a streamlined environment for new or less frequent mail users to immerse themselves in the resources and understand the value these can provide for any mail communications activity.

‘This new tool also enables mail producers of all mail formats to take critical customer engagement insights and proactively share these with their customers to help them achieve even more value from their investment in mail.’

Ian Gibbs, director of data leadership and learning at JICMAIL, added: ‘We are delighted to be able to launch the new Essentials tool. As the name suggests, it provides new and old users across the industry with unobstructed access to essential data which can be utilised to amplify the impact of mail marketing campaigns.

‘We have been happy with the response so far and we have no doubt that this tool will act as the perfect introduction for users to gain a better understanding of the data and resources available to them, which they can look to build out moving forward, and we look forward to seeing the results of this in future campaigns.’

To get started using the JICMAIL Essentials, visit: https://www.jicmail.org.uk/jicmail-essentials/