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Soyang Europe welcomes Tracy Dineen as Fujifilm product manager

Print Solutions


Soyang Europe has announced the appointment of Tracy Dineen as Fujifilm product manager, with immediate effect.


In her new role, Tracy’s key objective will be to advise current and prospective Soyang customers on Fujifilm Acuity superwide printers. Tracy brings a depth of experience to the role, with more than 25 years spent in the print industry, working for leading brands including EFI and HP.


She said, ‘I am really excited to be joining the team. One of the main attractions of the role was to be working with a business that has a customer centric philosophy and a history of account-based marketing. This is at the heart of Soyang Europe’s success and growth in the UK.


‘With the synergy of machinery and media being critical to a customer’s success, the draw to join Soyang and to genuinely focus on the long term relationship was key to my decision. It is an exciting time and I am sure that we will present as the partner of choice for the industrial end of the market.’


Mark Mashiter, managing director at Soyang Europe, added: ‘Tracy is one of the most knowledgeable and experienced professionals working in the print industry today and we are delighted to have her on board. I am looking forward to working alongside her to deliver the solutions our customers need to succeed in the modern market.’



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