Soyang strengthens hardware team with appointment of former Fujifilm executive Colin Werrett

Print Solutions

Soyang Europe has appointed Colin Werrett as senior business development manager, with responsibility for developing its hardware business across the UK.

Colin joined Soyang at the beginning of October and is already working with the wider team to strengthen customer relationships and support the company’s expanding offering. He reports directly to Andy Webb, the recently appointed commercial director, as the company continues to invest in and expand its hardware proposition.

He brings 32 years of experience across the print and graphics industries, including more than three decades with Fujifilm. During his career, Colin held a range of sales and business development positions, gaining extensive experience of wide format print technology and working closely with print companies across the UK.

Colin will work closely with customers throughout the sales process, helping companies identify the technologies and production solutions best suited to their individual requirements.

On his appointment, he said: ‘I am excited to begin the next chapter of my career and pleased to be staying within the wide format industry. Soyang has built a strong reputation across both media and hardware, and I am looking forward to reconnecting with former customers, meeting new customers and helping businesses identify the right solutions for their needs.’

Andy Webb added, ‘We are very pleased to welcome Colin to the Soyang team. His depth of industry experience, together with his extensive knowledge of wide format print and strong customer relationships, will be a valuable addition to our hardware business.

‘Colin understands the challenges facing print companies and brings a wealth of practical knowledge to the role. His experience will further strengthen our ability to support customers as they evaluate new production technologies and identify