St Moriz calls on The Label Makers to help refresh brand
As a best selling self-tan product, St Moriz enjoys significant brand awareness and loyalty. Earlier this year, the company launched its biggest refresh of its label design and The Label Makers was on-hand to help the compay achieve the look it was after.
The changes to the brand style were largely driven by St Moriz’s consumers, both loyal and new, who helped the company understand what they wanted to see on the products. As the brand design had evolved over the years, mainly to categorise the three sub ranges of original, professional and advanced, it was decided that more consistency and clarity on the range was required.
‘Having worked with The Label Makers since the brand was born, we asked the company for a solution. It knows our business well, our brands, how we work and what we need,’ said St Moriz’s commercial director, Fiona Lazenby.
‘As most of St Moriz products use white packaging, it was important to ensure the label colours blended in well. After a number of changes throughout the process to get the right blend of colour, and the right adhesive to work with our packaging materials, we got the perfect result – the final labels were just as we needed them. The Label Makers is our number one choice to work with – the company has great capabilities, is responsive, flexible and pulls the stops out when we need it most,’ she added.
The labels were all printed UV flexo, using spot Pantone colours on clear PE, with the professional range featuring subtle coloured vignettes to reinforce the standout on shelf .The advanced range was further enhanced with rose gold foil detailing and a high gloss varnish for a luxurious finish.
‘It was great to work with the St Moriz team on the brand refresh. We realised the critical importance of delivering on the design concept and worked collaboratively with the team to find the correct processes, material and finishes for each tier of the brand,’ said The Label Makers’ sales director Kevin Lyons.