Sun Chemical expands metallic inks portfolio to meet growing market demand

Print Solutions

Sun Chemical has expanded its comprehensive metallic inks portfolio as converters and brand owners seek high impact packaging solutions that enhance shelf appeal, support design flexibility and deliver premium visual effects across global applications.

As brands compete for consumer attention in crowded retail environments, metallic inks offer a powerful way to create depth, brilliance and differentiation, enhancing shelf impact. The company’s metallic inks help elevate packaging with striking visual effects across labels, folding cartons, and flexible packaging.

It offers a full range of metallic inks designed for flexographic and gravure printing, available in water based, solvent based, and UV curable technologies, that integrate into a variety of packaging workflows.

Leveraging internally developed, high performance pigments and the expertise of its pigment portfolio, Sun Chemical offers a broad spectrum of metallic effects that range from cost effective finishes to high lustre and mirror like results.

The company’s portfolio includes a variety of metallic flake geometries, including cornflakes, silver dollar, and vacuum metallised pigments (VMP), giving customers flexibility to achieve the desired balance of brilliance, opacity, visual effect, and cost performance.

In addition to enhancing aesthetics, the company’s metallic inks can support sustainability initiatives on certain applications by helping brands reduce reliance on metallised films and foils while maintaining premium visual appeal.

With more than 100 years of experience in metallic pigments and a global manufacturing and service footprint, Sun Chemical delivers innovative metallic solutions backed by technical expertise, regional support, and reliable supply.

Jim Felsberg, director product management, packaging inks, commented: ‘Converters and brands are looking for solutions that combine visual impact with performance, flexibility and sustainability. Sun Chemical’s metallic inks deliver premium brilliance effects across a wide range of substrates and print processes, helping customers create distinctive packaging while supporting sustainable packaging initiatives.’