Swytch Graphics joins The Big Print Network

Print Solutions

Swytch Graphics has joined The Big Print Network (TBPN), Innotech’s ambassador programme for wide and grand format print businesses. The company, which has worked with Innotech since 2020, will receive early access to new products, exclusive promotions, VIP event invitations and marketing support, while benefiting from resources to help promote Innotech materials to its own customers.

For Swytch Graphics, membership is a natural extension of a relationship that has always been based on shared values. The company first came to Innotech for its recycled fabric media and has stayed for the range, the service and the speed.

It offers large format production across a broad spectrum, covering point of sale, nationwide campaigns, exhibition displays, tension frame graphics, signage and small format work. The company produces at volume and at pace across virtually every format and substrate a client could need.

Sam Kennedy, marketing and brand manager at Swytch Graphics, said: ‘We were won over early on by the recycled fabric media Innotech offered. When we brought tension frame display production in-house, it was important to us that the graphics had a sustainable lifecycle, made from recycled bottles and returned for proper end of life recycling. That became a cornerstone of how we approached large format production from that point on.’

The relationship has grown steadily over five years. ‘We have worked closely with Derek and the team ever since. The product range is fantastic, and being local means it is a brilliant option when turnaround times are tight. The goodie boxes don’t hurt either. They are always popular on the shop floor,’ Sam added.

The Big Print Network is free to join but each applicant goes through a vetting process to make sure every member adds value. For Swytch Graphics, the decision to join was an easy one.

‘It is a natural next step in a relationship that is already working well. The Big Print Network gives us the chance to deepen that partnership and be part of a community that’s shaping where wide format print goes next,’ Sam said.

Kieran Dallow, head of customer experience and marketing at Innotech, said: ‘The Big Print Network isn’t about how much someone spends with us. It is about finding businesses that are passionate about what they do and giving them a platform to shout about it. We want members to see this as a two way relationship, and in return we will back them with greater access to information, events and offers.’

Sam Kennedy concluded, ‘I expect Innotech’s materials to become more prominent across our output as we talk more openly about what goes into the work we produce. Put our production knowledge together with their materials expertise and a combined social media presence, and there is a real opportunity to show people what sustainable, high quality large format print can look like.’