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The box of delights – a new initiative for the packaging industry

Packaging Solutions

A group of leading manufacturers and suppliers to the UK packaging industry has announced a new initiative to help promote innovation and excellence among designers, marketers and manufacturers operating at the luxury end of the packaging sector.

The catalyst for the initiative is Perfect Box Solutions. The company’s Hannah Giddins explained, ‘Along with everyone else in the business, we were aware of the Packaging Awards that will be taking place in October and we felt we ought to be a part of it. As a supplier of manual, semi and fully automated systems for making luxury boxes we regularly work alongside other elite manufacturers and suppliers to fulfil our customers’ requirements, so we floated the idea of joining together to do something that would focus on innovation and excellence – values that are so important to us, and that we all share.’ As a result, a partnership was formed between Scodix, LasX, PBS and Dayfold Print to sponsor the ‘Best Packaging of a New Product’ category at the awards event. Further than that, the group realised that, between them, they had the resources and capabilities to provide a practical demonstration of the craft. Therefore, it was agreed that the partners – under the banner ‘Packaging Awards Group Initiative’ ­– would design, embellish, manufacture and supply a personalised luxury box which would take the form of the table place setting for each dinner guest on the night – a task made all the more challenging by the 48 hour window allowed by the availability of the final guest data.


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