Print Solutions Wide Format Solutions
Retail marketing specialist The Valley Group has installed two Kudu flatbed printers, ensuring the business continues to provide clients with the latest in free standing display units (FSDU).
Valley saw the devices installed at its head office in Bingley, West Yorkshire. With floorspace at a premium the two machines use the same area as the previous large inkjet flatbed press they replaced, adding extra flexibility and efficiency to Valley's production.
‘I am a nervous buyer, yet I can honestly say this is the first time that an investment has exceeded my expectations,’ said Jonathan Haggas, Valley's managing director. ‘From their easy install to their intuitive use and exceptional print quality, our Kudus are having a huge impact – we are really, really pleased!’
With over 130 years of working with the biggest global brands, Valley supports customers in achieving outstanding retail success at the point of purchase. Its innovative FSDUs play an essential role in delivering high impact in-store promotions, and the team is always focused on ensuring the best quality and sustainability from its print.
The business decided to invest in new equipment to continue its leading position and carried out a thorough review of the market. As part of this process, it contacted swissQprint to evaluate the qualities of the Kudu.
The machine’s clever Tip Switch vacuum expertly dealt with the corrugated substrates that Valley provided and its outstanding print quality across every substrate could be seen at first hand. Enabling striking, high quality print as standard, Valley also saw how the Kudu's creative print effects, including sharp 2 point text, 3D effects, haptic (tactile) printing, white and spot varnish, could usher in exciting new possibilities for its retail clients.
‘From the outset we have been incredibly excited about the potential impact the Kudu could have for our retail clients,’ said Jonathan. ‘With its amazing Swiss built quality we saw how it could efficiently and effectively print across all our materials. Our purchase decision became obvious, so much so that we decided to invest in two machines!’
Since installing the two Kudus, Valley is also benefiting from their efficient running costs and small ecological footprint. Using only 2.2 kilowatt hours of electricity per machine, equal to an average kettle, energy use is minimised and provides significant savings of over £100 per day when compared to the one printer they have replaced. The flexibility, sustainability and efficiency that these printers are providing clearly demonstrates their capabilities for the most exacting retail environments.
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