Touch7 Neon colour guides used for Fedrigoni 365 calendar

Print Solutions

Each year, Italian paper manufacturer Fedrigoni produces a 365 page calendar showcasing the work of UK designers on Fedrigoni papers. The 2021 calendar – a collaboration of Fedrigoni, London agency TM Media, and Ricoh – drew on the talents of nearly 1000 UK designers.

To fully demonstrate the variability of digital printing, no two of the 4000 calendars produced are alike. To also demonstrate the capability of the Ricoh press on which the calendars were printed, each 2021 calendar page uses a fifth colour. Because the press features neon yellow and neon pink inks, TM Media used Touch7 Neon colour guides to create individual page files and to specify how each was to be printed.

Discussing the process, Color-Logic chief technology officer Richard Ainge, who developed the Touch7 process, commented: ‘One of the first steps in design is choosing what colours to use. When Fedrigoni elected to use the Ricoh digital press with neon pink and neon yellow, the company learned about the Touch7 Neon system. The Touch7 colour guides used for the project were printed under license by Ricoh Europe, and demonstrated to Fedrigoni and TM Media the more than 1500 colours they could possibly use. The Touch7 Neon system not only enabled the production of colours the world had never seen before, but created blends of those neon colours in seconds.’