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Two new appointments to Canon Europe’s senior leadership team for production print

Print Solutions


Canon Europe has made two new senior appointments to its European sales and marketing teams in production print. Alicia Cifré Trassierra has been appointed as European vice president, production print direct sales and Jennifer Kolloczek has been appointed to the role of European planning, marketing and innovation senior director, production print. Both roles are effective from 1 June 2022.

In her new role as European vice president, Alicia Cifré Trassierra will be responsible for setting and implementing a robust go to market strategy for production print direct sales in EMEA. Based at Canon Europe’s Headquarters in London, she will work closely with the wider digital printing and solutions business unit to deliver the sales targets for production print.

With over 30 years of experience in the industry, including over 12 years at Canon Spain, Alicia brings invaluable insights to her new role. She has held various positions in her career, ranging from business controlling and planning, budgeting and forecasting, through to business and sales operations. Most recently, Alicia served as head of production sales for Canon Spain and, prior to taking on this role, she was director of production printing products.


Taking up the role of European planning, marketing and innovation senior director, Jennifer Kolloczek will integrate and lead all production print business planning and marketing activities for the EMEA market. She brings extensive marketing, product management and portfolio planning experience, gained over more than 20 years in the production print industry. Most recently, Jennifer held the global position of director – graphic arts at Canon Production Printing, where she focused on accelerating the adoption of production inkjet in the graphic arts space.

She previously held various key positions within Océ at both the Poing and Venlo locations, before moving to the USA in 2014 to join the regional sales headquarters, Canon USA and later the national sales organisation, Canon Solutions America.


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