Ubisoft plays no games with quality, joining Ghent Workgroup

Print Solutions

The Ghent Workgroup (GWG) has announced that Ubisoft, one of the world’s leading creators of video games, has joined the organisation as an industry member.

Ubisoft was among the first companies to adopt the GWG Output Suite for its print production workflows. This year, the company is deepening its commitment by participating directly in the group’s standardisation and quality control initiatives.

‘Having Ubisoft join is great news,’ said David van Driessche, chief evangelist at callas software and executive director of the Ghent Workgroup. ‘Our membership spans software and hardware vendors, industry associations, and educational institutions. The industry member category gives brands, publishers, creative agencies, and print buyers a direct voice in shaping practical, real world standards. Ubisoft’s experience and perspective are invaluable.’

‘Reliable workflows are essential for us, especially regarding our packaging and marketing materials that are created for our games,’ explained Axel Robert, senior manager, pre-press and quality at Ubisoft. ‘Membership in the Ghent Workgroup ensures our company stays aligned with current and future industry specifications for print production. This proactive approach enables us to implement proven best practices, anticipate technical evolutions, and maintain the highest quality standards for its packaging and marketing materials worldwide.’

'We are extremely grateful to our industry members, who contribute their time and expertise,’ said David L Zwang, chair of the Ghent Workgroup. ‘Standards only succeed when they reflect real world needs. Members like Ubisoft help ensure our work stays grounded and genuinely useful.’