UK Packaging PRO appointed to lead the UK’s packaging recycling scheme

Packaging Solutions Green Solutions

UK Packaging PRO has been appointed by PackUK as the national producer responsibility organisation (PRO) for the UK’s packaging recycling scheme, Extended Producer Responsibility (pEPR) scheme. The bid was led by the Food and Drink Federation (FDF) and the Industry Council for Packaging and the Environment (INCPEN) on behalf of their members.

The appointment marks a major milestone in the delivery of the UK’s packaging reforms.

Created by packaging producers and backed by organisations representing nearly half of the UK’s EPR fees, UK Packaging PRO brings a united industry voice to one of the nation’s most ambitious environmental reforms in decades. This new not for profit organisation will help shape a packaging system that works better for people, planet and producers by ensuring industry’s insights are reflected in the scheme. 

The EPR reforms mark a fundamental shift: placing responsibility directly in the hands of those who design and place packaging on the market. UK Packaging PRO will champion collaboration and innovation across the value chain, accelerating progress toward higher recycling rates, reduced waste and a more circular system.

The organisation will work closely with PackUK, governments, local authorities, the waste and recycling sector, and obligated producers of all sizes to:

• Improve recycling rates, by supporting innovation and improvements in how packaging is made, used, collected and recycled.

• Ensure fees and incentives align with real environmental progress.

• Support local authorities with data, insight and practical tools.

• Lead industry’s efforts to improve and reduce packaging and support better recycling, across all four nations of the UK.

The formal appointment of UK Packaging PRO will commence on 1 April 2026, with responsibilities introduced gradually. Karen Graley, who has led the successful application process, will continue as head of UK Packaging PRO, directing the ramp up and mobilisation. Karen has a distinguished career in packaging innovation, working at both Waitrose and M&S, and was a founding director of OPRL.

Sebastian Munden has been appointed chair of the board. A senior adviser, board director and champion of innovation in the circular economy, Sebastian brings over 30 years’ global FMCG experience, most recently as former chief executive of Unilever UK and Ireland. 

Karen Graley said, ‘We are very proud to have been appointed to play such a vital role in the Packaging EPR scheme. UK Packaging PRO was created to give producers a genuine seat at the table. With strong governance in place, a clear mobilisation plan, and broad support from across the sector, we are ready to get to work – in close partnership with PackUK, governments, local authorities and organisations across the value chain to deliver a packaging system that works better for everyone.’

Sebastian Munden added, ‘Many of us in the industry have been working for this moment for many years. Although it has been a long time to get here, this is only the very beginning of industry led EPR in the UK. A cost conscious, data driven, innovation minded approach will be good for citizens, local authorities and producers, with benefits in standards of living and to the economy. I am looking forward to a genuine partnership between government and business.’