UPM Adhesive Materials showcases its solutions for label material performance at Labelexpo Europe 2025

Packaging Solutions Label Solutions

UPM Adhesive Materials has announced the launch of a range of specialist solutions that address key trends in logistics and durables. These, together with other innovations, will be presented on its stand (3D29) at the forthcoming Labelexpo Europe show, taking place in Barcelona from 16 to 19 September. This event marks UPM Adhesive Materials’ debut under its renewed brand identity, reflecting its commitment to adhesive material expertise, sustainability and helping customers renew the everyday with label material performance.

With printers and converters under increasing pressure to improve the performance and sustainability of their products, the latest label material offerings showcase the company’s deep expertise in developing high quality solutions for intended end uses that support these ever important targets.

One of the new solutions being presented at the event caters to the growing logistics sector. As supply chains evolve to cater to the growing demands of e-commerce, direct to store delivery, and packaging waste reduction requirements, logistics packaging is undergoing significant transformation.

More brands are now shipping products in their original packaging, eliminating the need for outer packaging or repacking. This shift requires specialised label solutions that can perform throughout the entire journey.

To address this need, UPM Adhesive Materials is launching a new removable label material solution for logistics that provides fast, secure adhesion to a wide range of packaging materials. The removable labels for logistics can be easily and cleanly removed, supporting circular packaging systems and enhancing consumer experience. Their removability enables parcels to be reshipped without replacing the packaging, therefore providing crucial cost and time efficiencies.

UPM Adhesive Materials is also launching an easy product selection guide that is tailored to the growing consumer durables segment. With rising energy costs and technological advances in modern appliances, demand for more efficient household goods is increasing. Modern appliances carry multiple labels for identification, energy ratings, promotion and QR codes, adding complexity due to the varied application requirements. The new consumer durables offering simplifies the decision making process, providing clear product selection, flexible ordering options and improved sustainability, with solvent free adhesives and PET PCR materials.

UPM Adhesive Materials’ carbon action plastic label materials and recyclability expertise will also be highlighted at the show. Thanks to its carbon action solutions, customers can demonstrate the quantifiable reduction of their label material’s carbon footprint, choose bio based raw materials and ensure recycling compatibility. Interactive wash off label technology demonstrations will also be on stand for HDPE, glass and PET containers, and experts will be on hand to guide visitors through circularity and decarbonization topics, especially how to navigate PPWR regulations and share insights on designing for recyclability.

‘Selecting the right label is essential to elevate sustainability – especially now as PPWR requirements place even more pressure on packaging.  As experts in the field, we formulate label materials that are specifically designed for the varied environments and conditions they will face to ensure they perform exactly as needed, while supporting sustainability ambitions. We are excited to be showcasing some of these industry leading solutions at Labelexpo Europe and demonstrate to our customers how we can help them renew the everyday with label material performance,’ commented Sylwia Jurys, vice president, markets EMEIA.

The company will also be showcasing more of its end use expertise with its premium performance label material range for wine and spirits that delivers exceptional visual and tactile appeal. Visitors can test their knowledge on choosing the right pharmaceutical and healthcare label material solutions via interactive games. They will also be able to explore MyRaflatac, its intuitive customer portal designed for seamless order management, product access and real time support.