UPM Raflatac business area to be renamed UPM Adhesive Materials

Packaging Solutions

The UPM Raflatac business area and reporting segment will be renamed UPM Adhesive Materials as of June 12, 2025. The new reporting segment name will be in use from the interim report Q2 2025 onwards.

The name change supports the business area's strategic direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Raflatac will remain a leading, global product brand in the label materials offering area.

UPM Adhesive Materials leverages its adhesive expertise, material performance, and services to deliver value to customers. The business area has expanded significantly in graphics solutions through the acquisitions of AMC, Grafityp, and Metamark.

‘The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,’ said Tim Kirchen, executive vice president, UPM Adhesive Materials.