UPM Raflatac launches new collection of responsibly sourced labels for wine, spirits and beverages

Label Solutions

UPM Raflatac has announced the launch of its new collection of wine, spirits and beverage label materials – Rêverie 3 – that embraces circularity by using recycled fibres in aesthetically attractive labels. The new collection demonstrates, via collaborations with five leading Spanish designers, that sustainability and impactful design can work together to deliver stunning results. The Rêverie 3 collection offers packaging designers a toolkit of visually appealing labels that are all made with materials from FSC certified forests, recycled materials and other controlled sources.

With more and more brands now seeing the inclusion of FSC and PCR packaging as a necessity, the company wanted to showcase the potential of today’s sustainable label materials. With this in mind, five of the responsibly sourced label materials were given to five Spanish design agencies, with the brief to create a new collection.

‘The label designs in the Rêverie 3 collection were created for high end wine, spirits, sparkling cider, craft beer and tomato juice drinks, with excellent execution of the artworks with different printing techniques managed by Gráficas Varias,’ said Joss Ramel, packaging solutions manager for Spain and Portugal at UPM Raflatac.

‘We designers have a responsibility and a duty to use materials of this kind. The industry is progressing. Suppliers have more and more options for using sustainable materials. Having a range of recycled papers with this much personality and quality, that are hyper-specialised, is amazing for us designers,’ said Miguel Angel del Baño from Estudio Maba.

“Responsible sourcing is in our DNA here at UPM Raflatac. Thanks to our sustainable supply chain, we are able to offer designers FSC-certified labels that have varying percentages of PCR content, suiting any requirement. Rêverie 3 was already an extraordinary range due to the use of the recycled content. However, what the designers have done with the materials, has truly taken it to the next level. It just shows what can be done when high quality materials are combined with creativity. This collaboration has shown that recycled fibre materials can stand alongside other labels and deliver in terms of both quality and impact,” Eulalia Alcaraz, Business Director at UPM Raflatac comments.