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UPM Raflatac showcases latest innovations for more sustainable labelling at Labelexpo Europe

Label Solutions


UPM Raflatac is to showcase its latest innovations for more sustainable labelling at Labelexpo Europe 2023.


At its stand – 5D41 – visitors will have the opportunity to explore its latest product innovations and find out how to make the switch to more sustainable alternatives and close the packaging materials loop. Visitors can experience the PureCycle label wash off qualities in action in a wash off demonstration. The PureCycle paper label wash off solutions are designed to enhance PET and HDPE recycling.


A prime example of how the company combines its sustainability and end use expertise is the new Rêverie 3 label material collection for wine, spirits and beverage end use. The collection embraces circularity by using recycled fibres in aesthetically attractive labels and demonstrates, via collaborations with five leading Spanish designers, that sustainability and impactful design can work together to deliver stunning results.


Visitors can also discover UPM Raflatac’s Ocean Action label material made with Ocean Bound Plastic (OBP) waste. Ocean Action – the world’s first certified label material to fight ocean bound plastic pollution does not only help prevent the plastic waste from ending up in the oceans, but also offers brand owners the possibility to meet their recycled content targets for packaging as an easy to use, drop in solution created especially for home and personal care, food, and beverage end uses.



In addition, the company will showcase its CarbonNeutral product portfolio, which helps customers to lower their environmental impact and reduce the strain on natural resources. The CarbonNeutral certified products now cover the entire lifecycle of the label and allow customers to offer their printed and converted labels as carbon neutral. The development builds on UPM Raflatac's lifecycle assessment service, Label Life, which recently received a new certificate of validity from leading international assurance service provider, Dekra.


CarbonNeutral certified products include the linerless label range with solutions designed for all direct thermal linerless main end uses, including hospitality, e-commerce and logistics, and grocery retail. At the stand visitors can experience linerless labelling in action. The CarbonNeutral certified products also include pressure sensitive labels in the lower carbon range Rafnxt+ designed for a variety of labels used in food, logistics, and home care packaging.

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