William Smith launches 'Build Your Belt' campaign for Arlon SLX and SLX+ kits

Print Solutions

William Smith Group has announced the launch of the 'Build Your Belt' campaign, a customer reward initiative designed to support sign and print businesses using Arlon SLX and SLX+ digital print kits. The campaign runs until 31 January 2026 and rewards customers with tools and accessories with every qualifying purchase.

In 2025, Arlon expanded its range of tools and accessories in the UK, receiving strong interest from installers and signmakers. Paired with the well established SLX and SLX+ digital print films, which have been trusted by the industry for many years, the campaign brings together proven materials and practical tools to support high quality installations.

Known for their performance and ease of use, Arlon SLX and SLX+ continue to be popular choices among vehicle wrappers, signmakers and installers looking for reliable, premium digital print solutions.

With the first qualifying purchase, customers collect a Stealth tool bag and a 'The One' squeegee with strip. A second purchase adds a Stealth glove, knife, and blades set to the belt. With a third qualifying purchase, customers add the Helping Hand Magnet plus, The Blade and Stealth Touch squeegees, to complete the full Arlon Pro Toolkit. 

Once all three stages are completed, the reward cycle resets, allowing customers to continue collecting toolkits with ongoing purchases of SLX and SLX+ kits. All collected tools will be automatically dispatched to customers at the end of the promotion.

Lindsay Hutchinson, head of marketing at William Smith Group, said: ‘Whether you are an experienced vehicle wrapper or a small sign business exploring wrapping for the first time, this campaign gives users of Arlon SLX and SLX+ the perfect tools for the job. Build Your Belt is about rewarding our customers with professional grade equipment that makes installation easier and more efficient. It is our way of supporting the people who bring vinyl and wraps to life.’

Arlon SLX and SLX+ are cast digital print films designed for full and partial vehicle wraps, fleet graphics and complex surface applications. Both products are valued for their durability, conformability and high quality finish. SLX+ with Flite Technology offers enhanced repositionability, quick anchoring and clean removability at the end of the wrap life, while both films support reliable, smooth installation across a wide range of conditions.

Lindsay concluded, ‘Arlon SLX and SLX+ remain top choices for wrappers and sign professionals due to their durability, conformability, and consistently high quality finish. This campaign reflects our continued commitment to supporting the sign and print community, helping businesses enhance skills, embrace new products, and enjoy the process.’