Xerox announces new global print go to market structure to accelerate growth

Print Solutions

Xerox has announced a redesigned global print go to market structure that unifies sales engagement, sharpens regional focus, and positions the company to reclaim market share and drive growth across key solution areas. This evolution reinforces its commitment to disciplined execution, partner led expansion, and profitable coverage models. The structure will be in effect in the second quarter of 2026.

‘Unifying the Xerox-Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and long term performance,’ said Jacques-Edouard Gueden, chief revenue officer at Xerox. ‘With a go to market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete.’

The model is built around a streamlined, integrated sales system that enables stronger client outcomes, reduced service costs, and increased sales efficiency while tapping into high value opportunities in print, IT solutions and digital services, and graphic communications.

The updated print go to market framework is organised into three regional models – North America, Western Europe, and the rest of the world –supported by a dedicated global production print services division and two specialised teams focused on distribution and inside sales.

North America and Western Europe coverage is redesigned to a unified segmentation model. Direct sales will concentrate on enterprise and corporate clients, while partners take on expanded hardware fulfilment and SMB coverage supported by inside sales, strengthening consistency, scalability, and operational simplicity across both regions.

The introduction of a global go to market framework for graphic communications is designed to fully leverage the company’s refreshed production print portfolio.

The rest of the world is organised into two distinct operating units – a dedicated Asia Pacific organisation, focused on accelerating growth in priority markets through targeted share gain initiatives and stronger partner orchestration; and an international operations organisation covering the remaining geographies, operating under a cost efficient hybrid model designed to protect profitability while maintaining selective growth focus. 

To support the new structure, Xerox has appointed the following leaders:

Clay Mooring, North America managed accounts.

Karl Boissonneault, North America channels.

Thomas Valjak, Western Europe channels and partners.

Danny Molhoek, Western Europe managed accounts.

Cindy Arbeau, Xerox digital sales.

Mandeep Saini, APAC, OEM, and alliances.

David Dyas, international operations.

Yolanda Camberos, distribution operations.

Terry Antinora, global production print services.