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YesAnd and Kornit Digital launch customisable on-demand printing collaboration with Fashinnovation

Textile Solutions

Sustainable fashion brands YesAnd and Kornit Digital are teaming up with leading global platform Fashinnovation. The three like minded companies will be unveiling a revolutionary direct to garment printing collaboration.

YesAnd and Kornit Digital are co-creating digital, on-demand printed certified organic blank merchandise, with graphic designs by artists, celebrities, influencers, musicians, fashion VIPs, NGOs and more. Sharing core values of fashion and innovation, and non toxic, zero waste production, and the fusion of technology to accelerate impact, this launch represents a sustainable solution that is accessible, traceable, customisable, and scalable. By joining forces, this collaboration will educate, engage, and activate both consumers and industry alike.

As Marci Zaroff, founder and CEO of YesAnd, stated: ‘We are elated to be driving fashion forward with two incredible partners who share my passion and commitment to creativity, connection, community, collaboration, and consciousness. Through the lens of design, and from agriculture to popular culture, we must embrace the intersection of regeneration, circularity, and technology. The time is now.’

‘We at Fashinnovation have a strong belief that the fashion industry must walk side by side with innovation, in order to ensure a sustainable future. We are thrilled for this collaboration with YesAnd and Kornit, as we hope to set an example when it comes to the power of unity. In our minds, it is not about a person's wins, but rather it is about our collective progress,’ said Jordana and Marcelo Guimaraes, founders of Fashinnovation.

Debuting the first of their brand collaborations with farm to print organic merchandise, this collaboration will minimise waste, water, chemical use, and energy, while celebrating climate action, manufacturing efficiencies, and sustainable innovation – representing a true and timely fashion statement. The brands will be debuting their select blank styles of digitally printed designs from the initial capsule collection – including the YesAnd Frida Hoodie, Gloria Hoodie Tee, Dominique Tee, and the Samata Dress, with a graphic option aligning the missions of YesAnd, Fashinnovation and Kornit Digital, ‘Don’t Wear Clothes, Wear Change’.

‘This strategic collaboration is an excellent opportunity to showcase the power of on-demand, digital production – and how it can unleash new levels of creativity for designers to fulfil their ultimate visions. It is also a reflection of the seamless way we are more effectively connecting designers direct to the consumer,’ said Ronen Samuel, chief executive officer at Kornit Digital. ‘It is now finally possible to flip the script on supply and demand – not selling what is already been produced, but producing what has been sold. We are very excited about the possibilities this collaboration will bring.’


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