Pantone Colour of the Year 2018: Ultra Violet
The colour of the year for 2018 is Pantone 18-3838, Ultra Violet – a dramatic purple shade.
‘We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue based purple that takes our awareness and potential to a higher level,’ said Leatrice Eiseman, executive director of the Pantone Color Institute. ‘From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.’
‘The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it is truly a reflection of what is needed in our world today,’ added Laurie Pressman, vice president of the Pantone Color Institute. ‘As individuals around the world become more fascinated with colour and realise its ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence. The Colour of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year round work doing the same for designers and brands.’
As an expression of the imagination and creativity that Ultra Violet provokes, Pantone has partnered with Saatchi Art to create a limited edition collection of official Pantone Colour of the Year 2018 prints. The collection, available for purchase beginning January 1 2018, will include new works by international artists, working in painting, sculpture and printmaking that embody the spirit of Ultra Violet.
Pantone has also partnered with Adobe Stock for a curated Colour of the Year 2018 collection. With more than 100 million visual assets, Adobe Stock offers an amazing resource for visual inspiration and creative development.
For the first time, Pantone will also release limited edition collections of Pantone Colour of the Year 2018 Formula Guides and Fashion, Home + Interiors Colour Guides as collector’s items for designers, to enable them to more easily integrate Ultra Violet into their workflow, and drawing the connection between the inspiration that the Colour of the Year offers to the colour achievability and consistency that Pantone standards ensure. Guides will feature a specialised Colour of the Year cover with information on Ultra Violet enclosed within the guide.