Add 'technology' to your direct mail
Birmingham based bakergoodchild is advising marketing agencies and designers to consider the addition of technology when it comes to thinking about their direct mail or printed marketing campaign collateral for 2018 to achieve the best results.
According to the company, the use of technology such as QR and pURL codes or the addition of USB web keys and Google AdWords can all help to achieve best response rates and drive traffic to e-commerce websites.
Commenting on the response that can be achieved by combining technology with printed direct mail or marketing collateral, bakergoodchild marketing manager Mohammed Pandhair stated: ‘The use of modern technology can provide enormous benefits for agencies and marketers. Campaigns can be more targeted and consumer specific, responses and hits to websites can be instantly tracked, and followed up, and awareness of the clients’ message is also instant. By combining technology to your direct mail or marketing campaign you can really add a twist to your message.’