UPM Paper Europe and North America (ENA) business area is to be renamed UPM Communication Papers as of 26 April 2018. The new name underlines the industry focus and global reach of the business area. It further highlights UPM's long term commitment to sustaining its global graphic paper business, building on the view that paper will continue to be an important part of the media mix in the publishing industries and business communication.
UPM Communication Papers is a leading producer of graphic papers, offering an extensive product range for advertising and publishing as well as home and office uses. It serves customers through a global sales network providing quality papers, strong services and an integrated supply chain. The company’s papers are produced in 15 paper mills in Austria, Finland, France, Germany, the UK and the USA.
‘Along with changes in the print communication value chain, UPM Communication Papers has been exposed to a steady market decline for graphic papers over the past years,’ said Winfried Schaur, executive vice president of UPM Communication Papers. ‘Throughout the years we maintained a broad portfolio of sustainable products, strong local sales presence and competent customer service. We are confident this will be the foundation for UPM Communication Papers to make a strong contribution to UPM’s overall success also in the future. Our new name underlines this future orientation and is a promise to our customers and employees alike.’