Following the successful origination of the first double sided back label, Bradford based The Label Makers has repeated its innovative production process with a stunning two layered design for Eryri Snowdonia Gin, the Snowdonia Spirit Company’s first small batch release.
To convey the rich mythology and history of Snowdonia – ancient Celtic kings, wizards, giants, water monsters and the Tylwyth Teg (fairy folk), and the incredible provenance of an ancient land born of fire and ice, a trio of expertise was called upon to make this particular brand style and label creation come together.
Chorley based Atommedia created the Eryri Snowdonia Gin branding on the front label, which includes the iconic outline of the 3560 foot peak, as well as references to the botanicals used in the distilling process, namely plum, citrus and oak.
The reverse label, seen through the bottle contents, is a vivid painting of Snowdon itself by prominent UK landscape artist Alan Rankin. Working in collaboration with the Snowdonia Spirit Company, the artist was asked to represent the spirit of the Welsh Mountains, encapsulated by the brand’s strapline: ‘Eryri Snowdonia, Born out of Fire…Sculpted by Ice…Shrouded in Legend’.
Using a Rustique Blanc material for the face of the label, The Label Makers completed the process by laminating both parts of the label together to form one. A branded tamper seal was also produced.
The Snowdonia Spirit Company’s, Mike Trevena, said: ‘This has been a highly gratifying project overall, with all parties fulfilling their respective roles admirably. With the spirit being available online and at selected stockists, the market response has been exceptional. We look forward to working with The Label Makers again in respect of line extensions and different bottle sizes.’
Kevin Lyons, The Label Makers’ sales director, added: ‘Once again we have shown that we can utilise our knowledge and experience to the full in determining a certain direction for a client. The Snowdonia Spirit Company had a clear concept for label in mind and looked to us to help them pull it off. Given the response that the brand has had since release, I’m confident that we’ve achieved that.’