Print Solutions Green Solutions
Birmingham based direct mail fulfilment and print management services provider, bakergoodchild, has announced that it has introduced a 100% compostable and eco friendly magazine polywrap, that is produced from potato starch, which originates from various potato products including waste from the food industry.
The biodegradable mailing wrapping material is being used by a number of bakergoodchild customers including tour operator Audley Travel, to wrap its quarterly publication, Audley Traveller magazine.
The decomposable magazine packaging wrapper, which carries no oil based materials, plastics or harmful toxins, also bears the EN13432 certification. Packaging materials that carry the OK compost (EN13432), label are guaranteed as biodegradable in an industrial composting plant. This applies to all components, inks and additives. The sole reference point for the certification programme is the harmonised EN 13432: 2000 standard: in any event any product featuring the OK compost logo complies with the requirements of the EU Packaging Directive (94/62/EEC).
The potato based packaging material is known as a ‘Bioplastic’, which are thermoplastics polymers made from renewable resources like natural and sustainable potatoes instead of crude oil. These Bioplastics granules can be processed on standard machines to produce thermoplastic resins, biopolymer materials which can be used in the same way as traditional synthetic plastics.
bakergoodchild sales director, Adam Stafford stated, ‘Our values focus on providing a service that makes a difference in improving customer experience and exploring initiatives that help create awareness. In line with this, we have introduced a potato starch based polywrap, which is 100% biodegradable and provides a premium look and feel. As a brand we are fully behind improving the environment and are working with partners and customers to achieve various goals, which has resulted in a good uptake in using the potato starch based polywrap.’
Cerie Powell from Audley Travel, added: ‘As a tour operator that offers travel experiences around the world, we feel that we have a responsibility to reduce our plastic usage in order to help preserve and protect the environment. As a result, we are starting to look at this across the board, from the products we use in our offices to the items our clients use in destination. We are grateful that bakergoodchild were able to help us find an environmentally friendly packaging solution for our Audley Traveller magazine mailing.’
By providing the biodegradable potato starch polywrap as a product alternative underlines bakergoodchild’s green initiative and commitment to supporting its customer’s aspirations. The polywrap in fact enhances the customer experience by providing a more premium and desirably greener end product.