Epson has provided stunning high lumen laser projection mapping to support the launch of Richard Quinn’s new 2019 fashion range at London Fashion Week. The focus of the fashion show was on Richard Quinn’s designs for the show, which were printed on Epson digital textile printers.
British designer Richard Quinn is hot property, with his dramatic digitally printed textiles having caught the imagination of the fashion world and A-list celebrities with recent accolades including the inaugural Queen Elizabeth II Award for British Design, which was presented to Richard by Her Majesty The Queen.
As part of Epson’s on-going relationship with the designer, now in its second year, the global technology firm sponsored Richard Quinn’s latest London Fashion Week show with the launch of his new range. In addition to having all fabric printed on an Epson SureColor digital textile printer, Epson also added stunning ProAV projection mapping designed to dramatically enhance the catwalk experience at the show.
The sponsorship is an opportunity to showcase Epson’s capabilities in both ProAV and digital textile printing. Epson and its creative partner CrucialFX, used its latest 25,000 laser lumen EB-L25000U projector, and four Epson 15,000 lumen EB-L1755U 3LCD laser projectors to create an immersive and dramatic atmosphere. The projection mapping complements Richard’s fashion designs on the catwalk, and enhance the impact from a philharmonic orchestra.
Richard Quinn creates and prints everything for his independent retail customers using an Epson SureColor SC-F9200 inkjet printer. His ability to produce high impact striking designs and colourways for all his outfits has enabled him to offer each retailer highly customised textile designs. ‘Each can choose an exclusive textile design composition for each piece which is very exciting for them and their customers,’ he explained. ‘No other stockist will carry the same design. That is the power of digital printing – I have total flexibility to customise designs and produce the exact quantity, without any waste, here in my London studio.’
In addition to the Epson textile printer, Richard’s studio includes an Epson SureColor SC-S80600 printer which enables him to produce bespoke paper, vinyl and film coverings for use on walls, windows, floors and to wrap 3D objects. ‘What is exciting is that I can design and print customised and limited edition textiles and wall/floor coverings and shrink wrap materials all under one roof, or work with Epson equipped specialists all over the world to produce materials close to the venue, secure in the knowledge that the colour vibrancy and high quality will be the same.’
Heather Kendle, market development manager, Epson Europe, commented: ‘It is inspiring to see how Richard is exploring the considerable flexibility of Epson digital textile printing. Our technology is changing the business of fashion, giving designers like Richard more control and a powerful platform to print high quality designs in a variety of sizes quickly and with customised colours and fabrics. Important too is the environmental benefits that digital printing brings compared to traditional textile printing processes. It uses up to 70% less water, 80% less energy and, by enabling designers to print and produce exact quantities on-site or locally, it dramatically cuts waste. The design potential and impact on the fashion industry is very exciting.’