Sato Europe announces new leadership structure

April 9, 2019

Packaging Solutions


Sato has announced the appointment of Laurent Lassus, the former general manager of Sato France, to head of Europe – managing director. 


Moving to deputy managing director, Detlev Müller will work closely with Laurent to implement a number of organisational changes to position the company for further growth. Benoit Gourlay, previously European consumables and business development manager, replaces Laurent as general manager, France.


Laurent commented, ‘I am delighted to take on this role after 16 years with Sato having developed a clear strategy to drive customer focus and competitive advantage for the company. In close collaboration with Detlev, we will align our business operations to our core market sectors in order to create new levels of added value for our customers.’


Detlev will head up the sales and product management functions in Europe. He will lead a number of team leader experts aligned to each target market sector, including healthcare, automotive, retail, food and QSR (quick service restaurants) and transport and logistics. This new organisation enables a more centralised approach to customer management, with each country having local sales people focused on local needs, supported by industry experts operating on a broader European basis.


In a related move, the Europe marketing function has been consolidated into one central team headed by Noura Moussa, Europe marketing manager, centralising the marketing strategy to support the brand and generate further growth.


Laurent added, ‘At Sato we rejoice in change and are focused on providing the best expertise and added value for our customers. By centralising and focusing our teams on market sectors, we are deepening our industry insight and knowledge to support our customers, current and new. We have a fantastic range of technology solutions and I am extremely excited about what the future holds for the business with the advent of the IOT and digitalisation in general. Our new leadership team and organisation structure undoubtedly positions us for success.’


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