‘Interior decoration represents a huge opportunity for a wide variety of new products. In order to help print producers to develop their business and fully exploit this new opportunity, we need to assist them in raising their customers awareness of the products and possibilities available,’ with these words Edoardo Elmi, founder of Guandong Italia, welcomed the annual meeting with the press, which this year was full of news and special guests.
In addition to journalists, also present were Reed Exhibitions, Alberto Masserdotti as president of the association Fespa Italia and Mauro Oliva, managing director of Alpac, as Guandong ambassador. The entire Guandong board of directors attended.
The event saw the formalisation of the appointment of Daniele Faoro, already a member of the board, as managing director of Guandong Italia.
And it was Daniele himself, after taking over, who retraced the steps of the 'beautiful story' that in 15 years has led Guandong to become a brand recognised throughout Europe. ‘We are an Italian company, proud to be so, which has had the courage to go beyond the national borders, building over time a reputation based on consolidated knowledge, reliability, financial solidity, willingness to innovate and experiment,’ he said.
And it is the facts that demonstrate the company's growth: 75,000 items handled each year, 92% of orders processed in 36 hours, 82% of requests answered in one hour, 0.2% of complaints received in 2019, all in 36 countries covered by the distribution network built by Guandong over the years.
‘The relationship with people is the heart of every success story,’ explained Daniele, ‘starting from the organisation chart, through production and commercial partners, to reach customers and users.’
The new managing director then presented the current corporate structure, designed to accommodate the growth of the company in a managerial perspective, while announcing a new commitment in the field of welfare and training aimed at increasing the involvement of the whole team in the development of new ideas.
Guandong has started the development of a Fashion Design Network by selecting experience centres in Italy and abroad, as well as meeting spaces for communication and design operators: working spaces offering live demonstrations of applications and set ups as well as conferences and lectures held by technicians and managers during events aimed at professional targets.
‘We operate in a market characterised by a very long supply chain: distributors, printers, agencies, architects. All stakeholders with whom we want to work alongside in developing end user awareness and interest, to better reach the end users,’ said Daniele. The Fashion Design Network, which the company intends to develop at a European level, is a part of the company's marketing mix, because it offers the opportunity to tell the story of the products and, above all, to cultivate relationships among people.