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Bottles help deliver a ‘soup-erior’ experience

Packaging Solutions

A major disruptor in the prepared soups market is providing a new taste and wellbeing experience with the help of custom moulded bottles from M&H Corby.

Re:Nourish offers four fresh, delicious and healthy soups made only from natural ingredients including vitamins and micronutrients that deliver particular health benefits. A feature of the soups’ offering is the ‘grab and go bottle’ that allows the contents to be heated in a microwave. This enables consumers to quickly enjoy a tasty and nutritious snack whether at home, at work or on the move.

The distinctive rectangular shaped bottle was conceived by Re:Nourish founder Nicci Clark and developed for manufacture by Design. Blow moulded in transparent polypropylene, it creates a strong impression on-shelf with the soups clearly visible to emphasise their natural properties. The large decoration area features high impact black and white labels to establish a powerful brand identity.

In addition, the 500 ml bottle is strong but light weight to ensure effective protection of the soups while providing safe and easy handling for the user. It is also fully recyclable.

‘With these soups, we are breaking all the rules and reinventing them,’ explained Nicci Clark. ‘We see soups as the new ‘juices’ in delivering a flavour filled experience that is both delicious and healthy. As part of this, the right packaging was essential. M&H Corby has done a fantastic job in producing a quality bottle that projects strong brand messaging, maintains the freshness of our soups and provides the simplicity and ease of use that busy consumers demand.’

Re:Nourish soups are prepared using only fresh vegetables and plant based ingredients. In addition, each one features a special ingredient with a particular health benefit. The four varieties currently available are Roasted Carrot and Ginger (Digest); Tomato, Basil and Pasion Flower (Calm); Spicy Lentil, Red Pepper and Maca (Power and Love); and Kale, Spinach and Turmeric (Immunity).


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