AVT accelerates global growth with appointment of new global sales lead

Packaging Solutions

AVT (Advanced Vision Technology) has confirmed the appointment of Mark Nixon in the role of global sales account development.

Based in London, Mark has an extensive, decades long career in the print industry and a long history of working closely with customers to deliver specialist solutions across a range of sectors. He joins AVT from Scodix, where he spent more than a decade – most recently serving as executive vice president of sales and marketing.

‘We pride ourselves on the fact that our salespeople are experts in the print industry that provide consultancy to our customers,’ said Roy Porat, CEO of AVT. ‘Mark’s insight and experience are a great fit for AVT, and we are delighted to have him on board in this key position, where he will listen, advise and tailor the best inspection solution for a customer’s needs.’

‘We continue to consolidate our leading position in print inspection and colour measurement solutions and are now looking to successfully penetrate new markets,’ he added. ‘This new appointment underlines our commitment to ensuring we empower the global AVT sales team to realise our goal of helping customers maximise their efficiency, profitability, and trust in AVT as a long term partner.’

In his new role, Mark will help develop global strategic flexo accounts that require 100% print inspection and advanced colour measurement technology to ensure accuracy and consistency across their facilities.

‘I am thrilled to be joining AVT at such an exciting point in its journey,’ said Mark. ‘This is a terrific opportunity to work with a talented team at a well established, respected brand and a trusted company that has made clear its strong ambitions for growth.’

‘Obviously AVT has been in the sector for decades, and I have already been impressed by how dedicated the team is and how everyone has a clear, united focus on putting the customer first and ensuring they are at the centre of everything they do,’ added Mark. ‘As a veteran in the print sector, I follow industry news closely and in 2025 saw that while the AVT brand is renowned for its excellence in print inspection and colour measurement, the company is also showing its agility. I strongly relate to its customer first strategy, underlined by the recent move to a new pricing model which is helping customers by making ongoing maintenance and support more accessible and affordable.’