Durham Box digitally revamps Bad Co’s selection pack
Durham Box has revamped Bad Co’s mixed multi-can beer pack. Inspired by American ale production, the beer brand needed an update on its selection pack, comprising four different craft beer varieties.
Durham Box has been servicing a broad segment of the corrugated market for the last 30 years. A recent major investment in an EFI Nozomi C18000 digital press was key to completing the box revision and they were able to deliver on the customer’s brief, with the new cutting edge technology providing impressive image quality and fast running speeds. The firm is the first UK packaging manufacturer to invest in a Nozomi.
‘Our reworked packaging for Bad Co has not only improved the digital quality of the artwork, but also streamlined production processes to reduce waste, improve efficiency and save the client money,’ said Durham Box’s Paul Barker.
‘We started by cleaning up the existing artwork to enhance the can imagery on the box and create deeper blacks. We were able to reduce costs by removing any print from unseen areas of the pack. And by moving away from litho to the Nozomi, we were able to improve the production lead time by two weeks. Keeping the entire process in-house with our latest kit, allows us to benefit from greater control on the entire process, whilst also reducing waste.
‘We selected a B flute board grade, so were able to incorporate a clay-coated outer liner, thereby providing good protection throughout the supply chain. When primed and printed through the Nozomi, this then gives an enhanced finish with great on-shelf presence.’
North Yorkshire based Bad Co was founded five years ago, starting out with just a 10 barrel brew kit. The company has since expanded rapidly and now produces in excess of three million pints per year.
Jill Helm from Bad Co said, ‘We have been working with Durham Box for the last two years and we have been impressed with the excellent packaging solutions and great customer service. The company’s digital print capabilities generate fantastic savings for us. We are now in discussion with Durham Box regarding new gift boxes for our sprint range, and we look forward to seeing the results.’