3P Direct continues online growth
Mansfield based The Print & Packaging People (3P Direct Ltd) has racked up another business milestone with the launch of the new UKPrinting.com website. The site has been in development for over a year and includes several cutting edge features not seen before in the promotional products sector. Richard Tyler, co-founder and director of 3P Direct said, ‘Customers can now upload and immediately see their logo on thousands of printed products. This in itself has been done before on a basic level but not in a lifestyle photography setting and previous solutions were always poor when accessed on a mobile device. ‘We have invested over £200,000 in the development of the site so it has been a significant project with both internal and external teams collaborating over the last 12 months to bring our vision to life.’
‘Site visitors will be able to view their printed product displayed in a retail environment or even at a sports stadium prior to making a purchase,’ he continued. ‘Research carried out before the site development identified that very often, customers will land on site with a certain marketing budget in mind but they are not sure what products to buy. Our new site solves this problem by not only helping them see what their promotional product will look like when printed, it also offer comparison prices for printing the product in the UK, Europe and if time permits, in the Far East.’
Richard added, ‘We are now very well positioned in the online market place as it is genuinely unique to have both sites and all this industry experience under one roof. We are different from most print and packaging merchants and we do have our niche. We offer clients both their promotional and packaging solutions and our websites show our growing product range.
‘Our larger customers really buy into the model and we look after some pretty big brands these days. Time and time again we have helped customers drive more sales via printed promotions and then we have seen the benefit when they start selling more of their products and require more packaging from us as a result.’