Packaging Solutions: Positive About Print
Robinson Packaging has won Cult Beauty business, supplying rigid boxes for the company’s online bi-monthly subscription boxes containing all the latest trending miniature make up and skin care products.
Sustainability and recyclability have been a key factor in winning this business. Initially the boxes sourced from the Far East had a plastic film on the outside making them hard to recycle. Robinson immediately changed this film for a soft touch varnish making the product fully recyclable.
Robinson is also supplying a 100% post consumer recycled paper to go on the outside of the box and the rigid board is also made up 100% recycled paper, which ticks all the ‘boxes’ for Cult Beauty.
Robinson will also be making another exclusive Instagram box and an advent calendar box for Cult Beauty in 2020.