Agfa to offer wide format business coaching

Print Solutions


Agfa has formally partnered with Profitable Print Relationships (PPR) offering new customers added value business coaching support for 2021.


The company hosted a webinar last December with print buyer, Matthew Parker from PPR. It was content designed to offer advice to printers, who had diversified into the wide format market, on how to engage more powerfully with prospects and customers and to maximise their investment in a new field. The content was received so well that Agfa has now formalized its partnership with Matthew to go one step further.


All new customers, hitting certain criteria and spend, will not only receive the usual high level of service support from the company following installation of a new machine, but in addition will get sales and marketing coaching and mentoring support from PPR paid for by Agfa.


Matthew has spent most of his life buying print and has received sales approaches from over 1400 print businesses during his career, so he knows what works and what doesn’t. The new agreement offers both one to one confidential business mentoring or full day workshop masterclasses which cover topical issues like ‘How To Stop Buyers Choosing On Price’, ‘Realistic Sales Planning and ‘How To Sell Print Using Social Media’.


Bobby Grauf, inkjet sales manager UK and Ireland, said: ‘This initiative is designed to help our customers during what has been a very unpredictable year. Matthew is a knowledgeable print expert, who can offer valuable insight and his advice is packed with actions that can be implemented by customers to help their business. Agfa already offers unrivalled support for new customers from the quality of our engines, to the experience and knowledge of our service engineers and this completes the circle; assistance on how to maximise the investment. It keeps Agfa a step in front of the pack in terms of customer service.’


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