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Annual SMP Strategic Mail Performance Awards offer two new categories

Direct Mail Solutions

Mailing houses, printers, print managers and agencies are invited to enter the 2023 SMP Strategic Mail Performance Awards, to celebrate producers who have achieved remarkable work for their clients. Plus, this year, two new categories are making their debut, created to reflect key focuses of the print industry – nurturing new talent and the need to constantly enhance sustainability.

Business size is irrelevant; the judges will be looking for how entrants have made a difference to a client’s mailing or a campaign. The size of the client is also immaterial – only the performance of the mailing will be taken into consideration.

Entries close on August 25 and the winners will be unveiled at the SMP Awards evening on 28 September 2023 at The Steel Yard in London.

The new Bright Futures Award has been introduced for 2023 to shine a light on emerging talent under the age of 30 in the UK print and mailing industry and celebrate individuals who show amazing promise in any discipline and at any level. The new Sustainability Award will recognise organisations that have delivered a successful campaign which has reduced environmental impacts, both of the campaign, and the wider value chain.

SMP chair Lucy Swanston said, ‘The Strategic Mail Performance Awards aim to celebrate and showcase exceptional work within our industry. What sets these awards apart is their focus on highlighting the specific contributions of entrants that have made a difference to a client's mailing or campaign. Judges will be looking at how mail producers have inbuilt strategy, creativity, sustainability, and use of data to drive enhanced performance, as well as shining a spotlight on the young rising stars.

‘The Bright Futures Award, new for 2023, aims to highlight the fantastic up and coming talent that we have within our industry, and the incredible potential that they have. And with our new Sustainability Award we want to champion companies going that extra mile to engrain the most sustainable practices through their client campaigns, trailblazing the possible for our industry.’

The Awards are free and open to all SMP members, and if a business is not already a member, they can sign up to become one for free and submit an entry. Entries can cover business mail, advertising mail, door drop or partially addressed mailings and can be business to business or business to consumer focused.

For the ‘Bright Futures’ young talent award, entrants need to detail the outstanding work or projects the young person has contributed to and the part they played in delivering the project(s).


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