AVT cuts spare parts prices as first step in bold customer first strategy

Print Solutions

In one of its first moves since becoming a standalone business under new ownership, AVT (Advanced Vision Technology) has announced it is taking the major step of reducing spare parts prices for its print inspection solutions. The move comes in direct response to the voice of its customers.

‘We are proud to announce a significant and permanent reduction in the prices of our spare parts,’ said Roy Porat, CEO. ‘This move marks a pivotal moment in the journey of AVT as an independent company. It is this independence that has enabled us to reduce prices while maintaining the top of the line quality and service of print inspection equipment we deliver to our customers. This step reinforces our commitment to listening to customers and acting on their needs.’

He explained that the move had been enabled by AVT separating from Esko earlier this year and re-establishing itself as a standalone company. ‘Since becoming our own business again, we have the independence, agility and flexibility to make bold, impactful decisions like these that put our customers first,’ Roy said. ‘We have the freedom to take major steps and decisions as part of a strategic customer centric shift to meet our customer needs, without the policies and complexity of a major corporation.’

 AVT undertook voice of customer research across its global user community to identify areas where it could offer the most help and benefit to customers.

‘Importantly, this is not just a promotion, or a campaign offering a limited time discount,’ he said. ‘This is a totally new direction for AVT. The spare parts pricing shift is part of a broader transformation as we focus on building a customer centric future, such as investing in connectivity and AI driven analytics to maximise uptime and reduce unplanned downtime.

‘We are expanding our customer success programmes to deliver more proactive and personalised support, and enhancing transparency and responsiveness in every customer interaction.’

The new AVT pricing model has been developed to build and retain customer trust by making ongoing maintenance and support more accessible and affordable.