Double the impact at 3 Way Displays

Wide Format Solutions Print Solutions

Chesham based 3 Way Displays (3WD) is expanding its printing capabilities in the cosmetics and fragrance sectors with the addition of its second swissQprint Impala.

Established in 2000, 3WD now serves high profile customers in the beauty and fragrance industries. Specialising in temporary and permanent point of sale displays, and counting Harrods and Charlotte Tilbury as clients, the company has become synonymous with excellence in retail.

In 2017, the business chose an Impala to deliver the detail and precision needed for luxury brands and retail displays. With the machine proving a resounding success, the 3WD visiting the supplier’s Bracknell headquarters last year to see a demonstration of the latest Impala, and the decision was made to invest in a second machine for installation in February.

The new Impala aligns seamlessly with its predecessor, boasting a six colour configuration including CMYK, light magenta, and light cyan, complemented by white and varnish. This set up, augmented by the 1350 dpi from the latest printheads, ensures unparalleled precision in reproducing intricate skin tones and the nuanced shades necessary in cosmetic imagery.

Indeed, the need for precise colour matching and glossy finishes was vital for the business. The inclusion of varnish not only adds a touch of elegance but increases resistance to alcohol, scratching and moisture, crucial for the durability of the displays.

‘Accuracy in colour replication is vital for us,’ said sales director Olivia Stroud. ‘With the Impalas’ capabilities, we're able to meet the high demands of the sector to produce visually stunning displays that give off a luxury feel.’

The new Impala introduces a roll to roll option to 3WD, optimising print times and streamlining workflow, as well as allowing the company to process roll stock along with rigid materials. Additionally, the shift from mercury to LED curing technology is not only a leap in production efficiency but also a stride towards greener printing. The reduced power consumption is significant, dropping to only two kilowatt hours and together with the Greenguard Gold certified inks, the business can deliver more environmentally friendly print than ever before.