FESPA 2023 to share ‘new perspectives’ on print and signage

Wide Format Solutions

FESPA Global Print Expo 2023 and European Sign Expo 2023 returns to Munich, Germany, from 23 to 26 May 2023, with a mission to share ‘New Perspectives’ with print and sign professionals who are setting out their strategies for future success.

‘Helping our global community to build profitable, sustainable businesses is at the heart of FESPA’s mission,’ explained head of FESPA Global Print Expo, Michael Ryan. ‘The businesses that have come through the pandemic have already learned the importance of agility and flexibility. Now they are facing a new set of challenges and need to explore different avenues for profitable growth. That is why our 2023 event campaign leads with ‘New Perspectives’. We are inviting printers and sign makers to come with open minds, ready to look at problems from different angles and challenge established perceptions to unlock growth opportunities.’

FESPA Global Print Expo and European Sign Expo 2023 will offer visitors a wealth of product innovations for digital, screen and textile printing and signage, with more than 450 exhibitors already contracted for the show, and Brother, Durst, Efka, Hanglory, HP, Mimaki and Surfex Coverings confirmed as sponsors.

In tune with this emphasis on innovative thinking, FESPA is launching a new Personalisation Experience . This standalone event, located at the heart of the show, will centre around an exhibition space open to all FESPA Global Print Expo and European Sign Expo visitors, offering an experiential showcase of products and solutions for personalisation. A multi-day Personalisation Experience conference will include individual content streams dedicated to personalised loyalty marketing, sportswear and fashion customisation, bespoke interiors, and personalised packaging, featuring more than 50 expert speakers.

The whole experience is primarily designed for brand owners, retailers, marketers, agencies, and membership and loyalty organisations seeking to enhance or differentiate their offering with personalisation and customisation. Print companies and fulfilment houses wanting to put personalisation at the heart of their service offer will also gain valuable practical knowledge and insight. Duncan MacOwan, FESPA’s head of marketing and events, explained: ‘Personalisation has been a hot topic within our community for some time. Forward thinking print businesses have seen the opportunity for individualisation that came with the shift to digital production, though many have yet to fully embrace it. Now we have reached a tipping point where the creative and technical capability is matched by widespread and immediate demand.’ He continued, ‘Consumers everywhere want experiences that are personalised, instant, and augmented. Brands that embrace personalisation are sharpening their competitive edge, creating value and increasing market share. With the launch of Personalisation Experience, we want to help delegates grasp the commercial value of personalisation by hearing actual business cases and seeing real time customisation in action. By de-mystifying personalisation and demonstrating what is possible, we can turn bright ideas into profitable reality.’

Within the Personalisation Experience, visitor can access the ‘Personalisation Zone’ where they will have the chance to go through the process of defining, ordering, and collecting personalised items from participating exhibitors within the exhibition.

The Sustainability Spotlight showcase will return to the 2023 event for its second year, again offering visitors a chance to learn more about how to improve their environmental performance and credentials at a time of increasing urgency around sustainability. FESPA Global Print Expo will also host the FESPA Awards 2023, with a gallery of shortlisted entries from printers worldwide accessible to visitors for the first time since 2020. World Wrap Masters will also return, offering visitors the chance to see European vehicle wrappers compete for the title of World Wrap Master Europe 2023, followed by the showdown of the seven regional competition winners in the World Wrap Masters final. In addition, the event will offer live demonstrations from industry experts.

The FESPA Global Print Expo and European Sign Expo websites provide practical information for exhibitors and visitors. A dedicated Personalisation Experience site is also live.