Fibre based snap closing lid puzzle cracked by Graphic Packaging International

Packaging Solutions

Fibre based consumer packaging giant Graphic Packaging International has partnered with leading healthy eating outlet Picadeli to develop a new range of plastic free paperboard lids for its paper based salad bowls. The high level of performance of the new paperboard lids means Picadeli can replace its entire line of plastic lids, eliminating another 250 metric tonnes of plastic from its supply chain every year. The new lids are recyclable in household paper waste streams and are made from renewable plant based fibre sourced from sustainably managed forests.

The innovation offers a secure snap closure system that represents an upgrade on the performance of Picadeli's previous solution. It means the healthy eating giant can now offer a salad bowl and lid combination that is both free of plastic and offers excellent functionality, meeting the demands of consumers.

‘Everything we do, we do for our customers, and so it is always pleasing to develop innovations that deliver on our customers’ expectations so emphatically,’ said Åke Larsson, managing director of Graphic Packaging Tibro AB – the site involved in designing and producing the innovation. ‘The new lids offer the functionality required for Picadeli to eliminate plastic salad bowl lids from their supply chain. They also offer great branding benefits via high quality printing onto the lid using water based inks.’

Picadeli used this opportunity to add bold, playful messages to the lids, enticing consumers to engage with the brand. During the development of the new lid solution, Graphic Packaging optimised the design to ensure it remained rigid in chilled and moisture rich environments.

Welcoming the partnership, Henrik Åkerman, head of sourcing and supply chain at Picadeli, said: ‘We value the health of our planet as much as we value healthy eating. We are committed to preserving as many of our planet’s precious resources as possible, while also producing high quality, functional packaging for our consumers to enjoy. With that in mind, we are delighted to introduce this new lid to our packaging. It fulfils all our needs and helps us reduce the amount of plastic in our portfolio, in line with modern consumer demands.’