Heidelberg UK brings scented print to life through strategic collaboration with Celessence

Print Solutions

Heidelberg UK has announced a new collaboration with Celessence, a global pioneer in microencapsulation technology. This partnership is set to revolutionise the way brands and marketers engage consumers through print. It can help add an unexpected sensory dimension – scent.

‘Scent creates memories,’ said Grant Anderson, head of consumables at Heidelberg UK. ‘We are delighted to partner with Celessence to offer printers and brands the ability to enhance printed products in a truly engaging, multisensory way.’

Suzanne Powell, CEO at Celessence Technologies, said: ‘Scent in print has the ability to completely change the way in which consumers react to printed media, and we are delighted to be in partnership with Heidelberg UK.’

Using Celessence’s encapsulated fragrance technology, scent can now be embedded directly into printed materials. When touched, these microcapsules release fragrance, making printed pieces not only seen and felt – now, they can also be smelled.

The technology is suitable for versatile print applications. It is compatible with a range of printing methods, including lithographic presses (for in line application via coaters); screen printing (available in air dry or UV formats); and flexographic printing (ideal for packaging and labels).

The Ultra Coat product – a 30% capsule and 70% blend formulation – can be mixed on-site and applied economically via coating units. This allows for a heavier film weight compared to traditional dry offset products, delivering a stronger sensory experience.

Celessence is proven across industries as it has worked with a global network of printers to enhance products with the dimension of smell. That includes books and magazines, packaging and labels, jigsaw puzzles, and point of sale materials.

The flexibility of the product range supports both small, bespoke print runs and large scale commercial applications. The UV compatible solution even enables printing on synthetic surfaces that repel water based varnishes.

The best part is that Celessence meets all current environmental standards and regulations and is REACH exempt. It has also received Level 3 ZDHC certification and is Oekotex compliant, meeting the requirements for two significant accreditations in the world of textiles. To add to this, all fragrances used by Celessence are IFRA certified.

The technology has already been adopted by multiple high profile global brands. With this collaboration, Heidelberg UK aims to empower its clients to break through the digital noise and create memorable print experiences that spark emotional connections.