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Imageco helps Dr Martens take a sustainable step forward

Wide Format Solutions


Leeds based wide format printing and signage specialist Imageco recently used Drytac SpotOn SynTac and ViziPrint Deco+ to produce a range of striking point of sale and window graphics for footwear brand Dr Martens at its new test and learn concept store on Carnaby Street in London. All of the graphics were printed using Imageco’s HP Latex 800W printer, with its eco friendly water based inks.


Imageco was introduced to Dr Martens by Syn Retail, a local design agency and existing client. Syn Retail had been working with Dr Martens for some time, so when the shoe brand was seeking to create a new test and learn store, Syn Retail recommended Imageco to produce the graphics.



The signage company, which holds ISO 14001 environmental standard, leapt at the chance to work with Dr Martens on the sustainable brief. Armed with its deep knowledge of eco friendly print solutions, Imageco identified two Drytac products as the best solutions for the project.


SpotOn SynTac, a PVC free polypropylene wall graphic media, was used to produce exterior graphics for the front of the store to cover up work during its refurbishment. As SpotOn SynTac does not require any lamination and is easy to both apply and remove after use, it was ideal for the short term graphics.


It also selected ViziPrint Deco+, a high quality clear window film, for the production of interior graphics for the store windows, which allowed natural light to pass through into the store, while the product also met the strict sustainable criteria for the job.


Managing director Nathan Swinson-Bullough said, ‘We have been working with Drytac products for some time now. Following the success of this project – and in particular the quality of the final prints and how easy we found the media to work with – this amount of use is about to be elevated.’


Imageco deployed its HP Latex 800W printer, supplied by Perfect Colours, to produce all the graphics for the project. This, Nathan said, allowed the company to deliver an even more sustainable service to Dr Martens.


‘Dr Martens loved the work and were really appreciative of our efforts. The company is leading by example in how the future of more sustainable retail should look,’ concluded Nathan.




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