Innovia showcases functional label materials for a better future
Label Solutions
Innovia Films has announced that it will be showcasing its range of sustainable and functional label materials based on recyclable BOPP along with APO shrink film material that was especially developed to support the recycling of PET bottles.
‘We are very much looking forward to the show. As a leading company in material science, especially for BOPP solutions for label and packaging, we have been working on materials that not only follow the principle of reduce, reuse and recycle but also support recycling of the finished package, while at the same time providing the right barrier functions needed to prevent food waste for example,’ explained Lucija Kralj, business unit director – labels EMEA at Innovia. ‘So we are excited to share this with our customers and other visitors at the Labelexpo fair in Brussels and discuss how these filmic materials can help everyone achieve their goal of redesigning packaging to become more circular.’
‘Sustainable shrink sleeves made from floatable polyolefin material have become the go to technology for many big brands in the last couple of months. As more and more rPET bottles are used, the brands want to make sure that these are recycled again and again to ensure a closed loop,’ explained Lucija Kralj. ‘So it is important to use for sleeve decoration that detaches automatically in the recycling process and separates itself easily from the bottle in the sink/float process. Our APO shrink film material does exactly that.’
Along with the standard version there will be the first ever presentation of a new version: APO-HS, a high shrink floatable polyolefin shrink film, which improves PET bottle recycling and that can be applied on ‘complex’ bottle shapes such as trigger bottles used for household cleaners. This product segment has seen a trend to switch to PET bottles in the recent months.
There will be a live demonstration at the show the functionality and to explain how the sink/float recycling steps that is an integral part of PET reycling and how this actually works. Innovia will be exhibiting different Rayoface label films that are clear or white, thinner, printable, and comply with global food contact regulations. As they are thinner than comparable label materials, they help improve the overall carbon footprint through material efficiency whilst maintaining excellent printability.
Another innovation to be presented is the Rayoface AQBSA version, that is a printable, cavitated label film with excellent opacity. Designed for pressure sensitive labelling (PSL) applications, the film is 58 microns thick, has a printable top coating, and an adhesive receptive coated surface on the reverse side.
‘AQBSA is suitable for use within a wide range of market segments such as household and personal care, food and beverage, and other consumer packaged goods sectors,’ said Lucija Kralj. ‘The five layer technology in the cavitated base film, means AQBSA is a high performance product that gives both superb economics and a high yield.’ ‘A lot of work has been going into integrating more recycled content from actual post consumer waste into filmic base materials for labels and flexible packaging. We are proud to present Encore W50m30, a white label film, containing 30% post consumer mechanical recycled content to our audience at the show,’ explained Alasdair McEwen – product manager labels at Innovia Films. ‘It represents a milestone in using packaging materials in a closed loop.’ As in-mould labelling presents a growing market, Innovia will be showcasing its range that was especially developed for this technology at the exhibition.
Innovia Films will be in hall 4, stand A47.
