Kodak brings the cinematic magic of Poor Things to life with promo postcards

Print Solutions

A collaboration between film production company Searchlight Pictures and Kodak married cutting edge inkjet printing technology with dazzling photography to create promotional postcards for the cinema release of the multi award winning movie Poor Things. The goal was to showcase the beauty of director and producer Yorgos Lanthimos' filmmaking and offer cinemagoers a tangible piece of the movie's magic to take home, leveraging the quality and productivity benefits of the Prosper Ultra 520 press.

Yorgos Lanthimos, known for his distinctive and captivating visual style, shot Poor Things on a combination of Kodak Ektachrome, Vision3 500T and Eastman Double-X Black and White 35 mm film stocks. The choice of iconic Kodak film materials was intentional, aiming to create a memorable visual setting for the fantastical story of the film. Recognising the opportunity to contribute to the film's immersive experience, Kodak eagerly stepped in to help bring this vision to life on the printed page.

The result: a bespoke Poor Things postcard collection that serves as a vibrant and valuable memento for fans. The postcards, featuring bold images captured on the film's set shot on Professional Portra 400 Film by Yorgos and renowned photographer Atsushi Nishijima, are not just promotional items; they are works of art in their own right.

The 11 panel postcard sets were printed on the Prosper Ultra 520 press 3-up on Pixelle Enhanced HiBrite paper (185 g/m2). When producing the postcards, the Prosper Ultra 520 took full advantage of its ability to achieve offset quality on coated and glossy papers, with high ink coverage at speeds of up to 152 metre per minute. Upon printing, the sets were cut, perforated and fan folded.

In total, Kodak produced 110,000 postcard sets to support the global launch of the movie across multi markets including the US, UK and EMEA.

‘The Poor Things postcard collection is not just a promotional endeavor; it is a celebration of the craftsmanship and artistry that goes into creating memorable cinematic experiences. This joint project has shown that the Prosper Ultra 520 press is ideally suited to efficiently producing high quality, high ink coverage work with short lead times,’ commented Denisse Goldbarg, chief marketing officer and head of EAMER sales, Kodak.