London Packaging Week Innovation Awards open for entries
Packaging Solutions
Easyfairs has launched the London Packaging Week Innovation Awards, seeking to highlight the businesses that use innovation to shape the packaging landscape.
Over the next three months, companies will be able to apply for their innovative products to be judged by a dedicated jury. The jury will search for packaging creations that challenge the accepted limits of what is possible, showcase new technologies or techniques, and inspire the next generation.
The LPW Innovation Awards have been designed to inspire the next big idea and to encourage advancements in sustainability and performance across four industry sectors. Ingenious up and comers and well established brands will compete for their most innovative commercialised packs to be judged by expert juries.
Standout names on the respective juries include Michael Carroll, Senior Packaging Specialist at Nestlé; Jim Bligh, Corporate & Public Affairs Director & Communications Leader at The Food and Drink Federation; Tanguy Pellen, Partner at Skarbek; Cain Hayward-Hughes, Senior Global Creative Manager - Prestige at Beam Suntory; Chris Allinson, Group Packaging Leader at PZ Cussons; Alfredo Ruiz Pose, Head of Purchasing at Glenmorangie, and renowned packaging expert Raphael Ferri.
Entries, which are free of charge, are invited from brands, design agencies, and suppliers with the clients' authorisation across four key categories: Premium & Luxury Drinks, Beauty Cosmetics & Perfume, Food Beverages & Personal Care and Fashion Accessories & Jewelry, with the first submission deadline for the inaugural LPW Innovation Awards already confirmed as Friday, May 17.
‘We know firsthand that innovation is alive and well, and nowhere is it more prevalent than in the packaging sector,’ said Christelle Anya, content and community director at Easyfairs, and a driving force behind the awards. ‘For as long as I can remember, the industry has been evolving rapidly, and you only have to walk the floor of one of our UK shows to understand a little more about the pace and scale of the change and progress in the industry. This innovation excites us, and as we continue to see packaging manufacturers grow alongside us and their products take the world by storm, we feel it is high time we recognise these efforts.
‘It would be a reasonable observation that a significant proportion of the current innovation addresses sustainability concerns and the circular economy. Brand owners, big and small, are delivering exceptional packaging experiences, often against all the odds, and they still innovate and excite customers, all while delivering revenue, differentiation, and quality to brands. Packaging and the packaging value chain always find a way, and so do we. Our motivation for the awards was to create a true celebration of market disruptors and their transformative pursuits.’
A full breakdown of the qualifying criteria and all other guidance on submitting your entry can be found here.
